The tourism section is one of the most competitive ones, being for the natural competitiveness of the segment or the kind of relationship existing between customer and service provider. Having a well-trained and motivated labor force is essential to ensure the high quality of the service provided and the customer loyalty.
In a gamified strategy, it’s important to ensure that staff know how to handle several situations and using game mechanics to identify behaviors is a great way. Create a reward program for your customers through level progressions and achievements in a way that the greater their loyalty, the greater their rewards.
Benefits for the tourism area
Foster continuous learning and behavior changes.
Improve and speed up employee integration processes.
Create brand loyalty.
Stimulate customer participation at promotions, special sales and events.
Improve knowledge about tools, policies and procedures.
Increase the flow of travelers, guests, tourists and etc.
Kinds of gamification at tourism field
Employee training and range gain
We all know how important staff training is in this area. However, face to face training cost for a big number of people can be very high. Because of that, using a digital gamified platform (e-learning) is essential to incentive skill development and increase personnel engagement.
Through a gamified and fun environment, it’s possible to stimulate the learning process to improve customer service, whether in a hotel chain or in a travel agency, or airlines, among others. Stimulate behaviors and recognize the desired attitudes with scoring systems, coins and prizes.
Customized purchase experience
Customize the purchase experience by providing suitable services and products according to customer profiles. Create dynamics with goals which can help them to prepare for the travel, rewarding them for each completed step. Offer supplementary material in exchange of these points, such as curiosities about the destinations, guide maps of touristic places and others.
Brand awareness and loyalty
Create a customized loyalty program and increase the brand awareness. Create a scoring system worth of rewards for the travelers. Create a prize menu for them to redeem their points such as: lodging upgrades, free tour, airline mileages. car rental, among others.
Start changing as your business evolves.
Whether for the corporate, educational or promotional world, you have playful ways to learn.
Through complete and interactive techniques, engage each type of audience in a unique immersion scenario that leads the user on a journey to achieve defined strategic goals.
Fully customizable look
Define KPIs to be achieved and reward users